How PR Adds Value to Marketing Campaigns

As a marketeer for a HR brand, you need your content and insights to be amplified and heard in this crowded sector.

We are here to ensure you connect with your buying audience, increase brand recognition, and build trust. With your experts and expertise, we build relationships with key influencers.

You need to reach:
1) those you’re well connected to,
2) those you’re tentatively connected to, and
3) those who don’t know your brand yet. 

We offer guidance on current workplace media issues, honing in on the best messaging to weave into evolving HR pressures, context and trends. 

We coach our clients on campaign angles that create earned media coverage, while building awareness and trust. This is highly complementary to social media and other communication campaigns, fuelling conversations around your brand.

We provide expertise that:

  • Understands the importance of HR influencers - the C-suite, finance, IT/AI/Tech or compliance

  • Works with the editorial teams on all key publications, understanding their needs, likes, dislikes - making the difference between thought leadership coverage - or their bin

  • Builds incredible earned coverage to use across other marketing disciplines

  • Your team will trust and want to partner with

  • Sensitively works with your clients to create interesting stories and winning award entries

  • Amplifies current campaigns and help create future ones

  • Provides guidance, support and coaching to ensure ROI is continuous. 

What we look for in new clients:

  • Subject matter experts who can discuss HR issues and context

  • Insights and thought leadership (we build content and journalist-focused angles)

  • A marketing function (small or large) to amplify brand messages

  • A partnership relationship

  • A need to build credibility and trust, to further strategic growth.

We don’t want a lot of clients. We want the right ones.