Ignoring AI isn’t an option.
But it cannot - and must not - be used for everything.
One absolute no-no is using AI to answer journalist enquiries.

Aside from the lack of human touch and insight, there is a huge potential for sharing inaccurate information. The web is already a minefield for misinformation, and this is not something journalists want to cite. And your brand doesn’t want to be part of sharing it either.

The fast-paced development of our world of tech and the integration of media, and how audiences access it, has made a huge impact on the world of PR, and is set to continue as we progress into 2025.

Understanding the nuances between owned media, paid media, earned media and shared media is critical for brands looking to build their presence by delivering the right content to the right audience, at the right time, through the right channel.

An effective content strategy doesn’t rely on a singular approach. We’re going to take a closer look at each media type, and how they interrelate to bolster marketing and PR strategies.

Our latest newsletter is out, including our latest report: HR Media Predictions 2025. Designed to assist HR brands and marketers explore the key HR developments anticipated in 2025.

We also look at what to expect from the Trump administration as far as DEI is concerned, and whether employers should adopt infertility policies in order to retain staff.

Our latest newsletter is out, looking at some top HR stories;
we take a look at AI strategies, and whether they’re really necessary, plus we look at HR leaders needing to prepare for potentially more employee activism in the new year.

Our latest newsletter is out, looking at some top HR stories;
How corporate cultures can create a rise in financial and environmental performance, the importance of collaboration between employers, employees and sector providers and should employers be fined for unhealthy workplaces.

This month we look at trust - highlighting the importance of journalists, brands and PR's working together for a credible outcome.

We also look at articles in HR news, first looking at Sapient's HR survey and how HR roles are shifting to be more strategic. And then, an interesting take on the new term 'fauxductivity', and how our client Perkbox Vivup looks at shifts in employee behaviour.