HR Strategies and buying decisions Report 2022

Top HR challenges, shifting buying preferences - and the key opportunities for HR suppliers

Recent changes in the world of work have greatly impacted HR’s challenges and capabilities

Many say they lack expertise to overcome these challenges

HR teams want support, but they don’t know which brands to turn to

95% face challenges across five focus areas: Talent, Organisational Design, Future of Work, DEI and/or Employee Experience initiatives

On average, across the five focus areas, 48% say they lack data or information to understand their issues and plan their strategies

76% agree “It’s confusing to understand which brands I can trust to suit my organisational needs and strategic goals”



Download now to uncover:

  • Key issues affecting 200 UK HR managers and their strategies in 2022

  • The areas of support HR most want from suppliers when creating their strategies

  • The HR and business challenges impacting HR buying habits

  • What HR professionals think about HR brands, products and services that are currently in the market

  • The types of marketing and sales content most likely to influence HR’s perceptions of brands