HR Strategies and buying
decisions Report 2023-2024

Top HR challenges, shifting buying preferences - and key opportunities for HR suppliers

Recent changes in the world of work have greatly impacted HR’s challenges and capabilities

Many say they find it challenging to create adaptable/flexible HR strategies

HR teams have future plans to invest in five focus areas

75% have created or adjusted their HR strategies across Talent, Organisational Design, Future of Work, DEIB, and/or Employee Experience

On average, across these five focus areas, 39% say ‘It’s challenging to create HR strategies that are adaptable/flexible for a continuously changing landscape’

72% are considering purchasing a service or product to assist with their HR strategies or initiatives in the next 12 months



Download now to uncover:

  • Key challenges affecting 200 UK and 200 US HR managers and their strategies

  • The areas of support HR most want from suppliers when creating their strategies

  • The HR and business challenges impacting HR buying habits

  • HR professionals perception of HR brands, products and services

  • The types of marketing and sales content most likely to influence HR’s trust and perceptions of brands