Lisa Baker, owner of Need to See it Publishing, discusses pitching for business to strangers on LinkedIn - and how to do it more effectively.

Media relations over Christmas? Deal with the urgent stuff, definitely, but sometimes you really need to chill, says Kay Phelps, owner of PR in HR

What is the difference between PR and spin? Kay Phelps, owner of PR in HR, seasonally uses the history of Santa Claus, to illustrate the difference

Lisa Baker, Editor of Employer News explains why it can be difficult to get your content seen by an HR Editor, and what type of content they are looking for.

Owner of PRinHR, Kay Phelps, discusses how a model of trust reveals where businesses and leaders may be compromising trustworthiness before a business relationship has even properly began.

Guest author Lisa Baker explains why HR communications are especially important at Christmas