News and insights
Top industry insights on PR and marketing in the HR world.
What do journalists want? 3 steps for gaining media coverage
Use these 3 steps to impress journalists and gain media coverage for your business. Learn how to craft the right story, perfect your pitch and build media relations.
6 Actionable ways to promote trust in your HR-related business
Gaining trust is an essential but often elusive part of a business’s growth strategy. However, there are 6 key ways businesses can establish confidence among their audiences.
"Why is media coverage important?" An inside look at the power of earned media
What is earned media and why's it so trusted? Why is earning press coverage an important part of a strong marketing strategy? How can it help brand awareness and reputation? We’re answering these FAQs.