To ensure your media strategy is coherent and accurately targets audiences, everyone in your company must be singing from the same hymn sheet. Here are the six components that must work in harmony in order to create a cohesive media strategy.

Whatever initiative you support through your CSR activity, there are 4 key channels you can use to promote and emphasise your work. Check them out here.

When creating a successful PR strategy, you can’t just think about your brand and audience needs, you must also consider the needs of journalists too. So what must you consider when it comes to finding balance between all three parties?

Innovation has been key for B2B marketers during the pandemic. However, recent consumer trends show that innovation is not what customers are currently seeking. So how should this affect marketing strategies?

When it comes to publicising CSR, finding a balance between promoting company image and supporting community goals is key. To get it right, there are 3 things you must consider.

What are the PR Dos and Don'ts in 2021? We asked HR journalists about the practices PR agencies should ditch or amp up next year. Here's what should and shouldn't be done when it comes to B2B media relations.