News and insights

Top industry insights on PR and marketing in the HR world.

Kay Phelps Kay Phelps

Why Building Trust is The Most Important Thing You Can Do For Your Brand

A whopping 70% of respondents to our research said that it was important to use HR products or services from brands with a strong reputation in their field. Proving the importance of brands building their reputations and gaining visibility and trust through media by continually collaborating with publications and journalists.

Our latest article looks at what HR suppliers can do to build their awareness and trust.

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Kay Phelps Kay Phelps

(PR in) HR Pulse | HR News Round-up: 16th September

We’ve been looking through the latest HR news to bring you 2 top reads.

We found a fascinating article on employee happiness and what it might come down to - more than hybrid flexibility. Another looks at why 80% of employees aren't utilising their employee benefits.

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Kay Phelps Kay Phelps

Can You Guarantee PR Coverage?

Ensuring brands get bang for their buck is essential, especially to a decision maker with their eyes on investments.
With this is mind, many PR agencies guarantee coverage to their clients.

With journalists choosing to prioritise what they want to feature, and with no control over this process, PR’s need to provide the right information at the right time to earn media coverage.

But, can coverage be guaranteed? and if it can, should it be trusted to be high quality?

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