Ignoring AI isn’t an option.
But it cannot - and must not - be used for everything.
One absolute no-no is using AI to answer journalist enquiries.

Aside from the lack of human touch and insight, there is a huge potential for sharing inaccurate information. The web is already a minefield for misinformation, and this is not something journalists want to cite. And your brand doesn’t want to be part of sharing it either.