Newsjacking is a technique in which a company uses a current news story to promote their own messages or brand. Importantly, newsjacking is an easy and effective way to get media coverage and there are some simple ways to do it - here's how.

Current affairs like the recent Budget announcement make big news. So how can you capitalise on these events, newsjack major stories and use them to boost your PR?

On average, companies with a blog receive 67% more leads per month than those without. So, what type of blog content should you create if you to reach an HR audience? Try these 3 styles:

The key to great communications? Providing real, human messages that add value to your audiences. Authenticity is the hero for comms now and in the future, so here are nine steps to get this right.

Only 2.5% of articles in HR publications had an angle predominantly focusing on tech in Jan 2021. Despite this small number, many HR tech brands still gain coverage in the HR media. So what’s the best angle to make your tech relevant to HR journalists?

How can you make your stories stand out to HR journalists? By analysing over 500 articles from several HR publications, we can shed light on precisely what makes good HR content. Here’s what we found.