Is a media relations approach right for every business? And how can brands tell if PR will work for them?

In recent years, HR has found themselves increasingly supporting the physical, mental and financial health of their workforces - but what employee wellbeing concerns are top of mind right now?

A strong PR strategy can shift the way people think of and interact with your HR tech. But how do you know if your tech needs PR and is this the right route for your brand?

Focusing PR and marketing content around key awareness days can be incredibly beneficial for brands as well as the organisations and charities they’re supporting. But there are steps brands must take to ensure this is done ethically.

Award wins in the HR and workplace market are the proof marketing teams strive for to show their brand authority, success and value. For the ultimate award entry that stands out above the rest, here are 8 essential components.

What is domain, page and link authority and why should you consider them in your PR strategy? Are nofollow links a problem for news releases and SEO? And how should you place a backlink in a news release? We answer these top questions and more.