Getting featured in the media can provide a lot of visibility for your B2B brand and, when done right, it shows off your expertise and market authority. So what methods should you use to gain coverage?

Journalists get sent so much content and so many pitches and yet only a handful get published. So what are they really looking for? Here are the content styles, angles and insights that will impress a HR journalist, as stated by journalists themselves.

Even in a niche sector like HR, there are so many publications that provide the latest industry news, trends and insights. To help you pick the right one for your interests, we’ve put together a list of 17 titles to read.

Given the density of the tech market, the length of the sales process, as well as the complexities of certain tech, there are rules that must be followed to create effective thought leadership in B2B spaces. Here’s how to get started.

HR aren’t the only ones who need convincing of the necessity for new HR tech. Before sales can be made there are 5 key audiences that HR must convince to encourage investment. Here’s who they are and how your comms must appeal to them.

With a niche industry comes niche communication strategies that need to be implemented well. To make sure your messages land amongst HR professionals and reach their full potential, avoid these 5 commons comms mistakes.