News and insights

Top industry insights on PR and marketing in the HR world.

Kay Phelps Kay Phelps

How to newsjack ethically in your PR

Newsjacking is a PR and marketing technique used by brands to increase their visibility - often by tying their own insights to other high profile stories in order to gain media coverage. But is it okay to use someone else’s story in this way? And how can brands newsjack ethically?

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