Media interviews? Award-winning journalist and broadcaster, Karen Kay shares her expertise

Photo by Kelly Sikkema on Unsplash

Recorded On: Wednesday 10th May 2023 @ 13.00 GMT

Talking to a journalist one-to-one can be daunting, especially if you're concerned that the wrong things end up in the article. This webinar is all about getting it right, what journalists are likely to want from an interview, why building trust between interviewer and interviewee is important and why media training is just one part of corporate communications.

To help brands navigate through these issues, Karen Kay, director of Shoot the Messenger and award-winning journalist and broadcaster, will join us to talk all things media & communications training.

Join us to find out:

• What are the best tips for brand spokespeople talking to B2B media?

• What are interviewees' biggest concerns, generally, if they're new to interviewing? How do they get around these concerns?

• Why is it important for brands to invest in communication skills?

Shoot the Messenger provides bespoke media and communications training. Since 2009, it has worked with a number of global brands, creating media training programmes to support teams dealing with management issues.

This webinar will last 45 minutes, including a Q&A.

You might also be interested in this: The HR media landscape is ever-changing, making it difficult for HR brands to keep up. We’ve analysed over 1500 articles in 9 key HR publications over three months to show the workplace issues that journalists are talking about and have compiled everything into a report.

Our Presenters

Kay Phelps, Founder & Director, PR in HR - 25 years in the PR/HR niche and an expert in getting brands in front of HR decision-makers.

Dinara Omarova, Senior Consultant, has her eyes on tech, HR and cyber spaces to secure top tier coverage.

Guest Presenter

For more than 30 years, Karen Kay worked as an award-winning journalist and broadcaster, across national newspapers, magazines and programmes on Sky News, BBC TV & Radio, ITV, LBC and more. She has extensive experience as a commercial copywriter and now combines her editorial and commercial expertise to run Shoot the Messenger, offering media training and communications coaching to individuals and brands looking to amplify their profiles and grow their revenue. She works with a variety of clients, large and small, in different sectors – private and public – including healthcare, consumer, tech, travel & hospitality, luxury goods, charities, education and retail.