What makes a great HR news story? Alexandra Nawrat of UNLEASH shares her knowledge
Photo by Andrew Neel on Unsplash
Recorded On: Wednesday 12th April 2023 @ 11.30 GMT
Getting the attention of the right journalists can be difficult, so we've analysed hundreds of HR news stories to find key HR content trends and opportunities.
We want to help brands seeking editorial coverage in the noisy and lively HR media space to understand common techniques, styles and forms.
Join us and our guest, Alexandra Nawrat, senior journalist of UNLEASH, to find out:
What makes a good news story
Insights and observations for HR brands on the HR market
Best angles for brands to present their stories to HR journalists
Top PR tips for HR marketers
UNLEASH is a global digital media and events business delivering the latest news, analysis and market trends for HR, technology, learning and recruitment leaders.
Since 2011, UNLEASH has served as a strategic transformation engine for Human Resources, built to inspire, connect and empower HR leaders worldwide to navigate the fast-changing world of work.
This webinar will last 45 minutes, including a Q&A.
You might also be interested in this: The HR media landscape is ever-changing, making it difficult for HR brands to keep up. We’ve analysed over 1500 articles in 9 key HR publications over three months to show the workplace issues that journalists are talking about and have compiled everything into a report.
Our Presenters
Kay Phelps, Founder & Director, PR in HR - 25 years in the PR/HR niche and an expert in getting brands in front of HR decision-makers.
Dinara Omarova, Senior Consultant, has her eyes on tech, HR and cyber spaces to secure top tier coverage.
Guest Presenter
Allie is the Senior Journalist of Unleash, the global media business delivering news and analysis for HR, tech, learning and recruitment leaders. She started her career as a business journalist writing about innovation in the pharma and medtech industries with a particular focus on how breakthroughs transform the lives of those in need. She learned how crucial technology was to these transformations and therefore became keen to further explore how it could also disrupt not just our health, and the way we live, but the way we work. Allie’s work has been featured in Pharma Tech Focus, Verdict and Glass Mag.